Link building is among the most vital search engine optimization techniques. In spite of consistent variations to its algorithm, Google, the search giant, still lays a lot of emphasis on backlinks when it indexes varied websites found on the Internet.
This is the reason link building is a vital search engine optimization activity. If you desire your website to enjoy a good rank in search results for Google, you need to ensure that many valuable websites connect to your site.
But, while setting up links, you need to make sure that your actions adhere to the guidelines provided by Google.
Where link building is concerned, ideal practices are inclusive of the formation of helpful and authoritative content, so as to produce spontaneous links and thereafter, article marketing follows (in case it is carried out correctly, without content duplication), providing articles that are well-written to good quality directories, guest posting (posting articles on different blogs as a guest) plus much more.
These techniques enable businesses to raise their websites’ popularity also. When a lot of sites link to one specific website, this causes a great increase of its web traffic and in the course of this, it becomes extremely famous with the users.
As popularity increases, the brand image of the business improves. Other than the helpful link buildings techniques discussed above, there are a number of other techniques that search engines do not recognize.
These techniques are inclusive of link schemes or link exchanges, spam on blogs and forums, buying links and link farming, as well as purchasing links. Individuals utilizing these techniques can in actual fact have their websites banned and their efforts at SEO will be useless. You need to keep in mind that these techniques do not offer any results nowadays. The search algorithm for Google has become extremely intelligent, after the presentation of current updates. Google prohibits sites that utilize fake and unsuitable link building techniques, immediately.
Link Bait
This is inclusive of the creation of interesting content so as to appeal to natural links; this means links with useful content). In case you write something helpful, fun and interesting, websites shall instantly link to your site since they want their readers to gain from the content availed on your website.
In the end, these links serve as a vote of confidence to your website’s editorial quality. Therefore, the links formed assist the website in enhancing rank in search engine results.
Link baiting should normally be inclusive of the creation of interesting articles for a specific niche (studies, research, official documents, news, etc.).
Guest Blogging
The link building technique for Guest Blogging or Guest posting includes searching for online journals or blogs that are keen to contain articles that guests have written.
This represents a fair exchange, where the two parties gain from something; the site which hosts the blog acquires new content without any charge, while the writer of the article acquires a link to his/her website in exchange.
This action can work as an effective Digital PR or public relations tool, aside from being a link-building tool.